From Google AdWords to Google Ads: All You Need To Know
- August 13, 2018
- Posted by: WT Labs
- Category: Digital Marketing
Change is the only constant in the field of information technology. Students pursuing computer and IT courses/degrees need to be updated about every big and small change in the IT world. This is because change is an essential part of the computing world. With such vision and approach in mind, students must get enrolled in institutes that provide the latest and best industrial training in Punjab.
This article throws light on one of the recent updates in the IT industry. The Google AdWords has now become Google Ads. Listed below are a few important changes made in the new face of advertisement.
Students are aware of the fact that Google enables users to advertise their business through Google Ads. Google AdWords is totally focused on Keywords. Hence, they play a major role in search engine optimization and digital marketing. Recently, Google introduced a modern and highly specific advertisement interface known as Google Ads. The brand-new interface is an important and useful tool for business advertisers and digital marketers.
Here are some of the enhancements that you will experience while using Google ads:
1. Attractive Look – The very first change that you will feel is the appearance of the new interface. Google Ads tool is more attractive with techy edges.
2. Advanced Keyword Planning Strategy – The main page now has more keywords recommendations that lead to a better keyword planning strategy.
3. More Shortcuts – Google Ads tool has more keyboard shortcuts that deliver a more streamlined and optimized experience for users.
4. Advanced Reporting – The recently launched advertising interface enables in-depth insight that enables the users to clearly analyze the performance of the campaigns.
5. Better Monitoring – The new tool lets you set up a concise monitoring report of preferred data on your account. This enables the user to better monitor the desired data in an easy way.
6. Responsive Search Adverts – This change is a major one in the past decades. No change was made to improve responsive search adverts. Google Ads provide the responsive search adverts service to its users.
7. Search Improvement Extensions – Google Ads provide the facility to extend the search promotions and improvements. It is one of the most useful functions provided by the newly launched updated tool of Google advertisement team.
SEO and digital marketing have now become an important part of any online business. It has given a vast career benefit to students in the IT world. In order to understand the in-depth concept of the digital market, students must enroll in the best SEO training institute in Jalandhar.