Key Benefits of Using a Responsive Web Design
- March 11, 2019
- Posted by: WT Labs
- Category: Web Designing
Responsive web design is a trending hot topic nowadays. Every business is working on the strategies to have a responsive design. A responsive website provides businesses with the opportunity to increase their sales. This also allows them to come a little closer to their users without making any significant investments (but why, what and how?).
Mobile phone is the center of our personal lives these days. According to a research, around 15% of the internet users are happy with the mobile web experience. Also, the share of smartphones in the internet traffic grew at an astounding rate of 163% since the year 2010.
It is a mobile era and it is tough to ignore all the possibilities responsive web design can provide you with! Around 40% of the users will somehow go for a different search result if your website is not mobile friendly. Responsive design adapts according to the various types of devices a user will access to view the page without making the user go crazy! Responsive design helps you to stand out among your competitors in the search engine pages. It will further increase user loyalty, traffic and enable in gaining a competitive advantage.
What is Responsive Web Design?
Here, the idea behind a responsive web design is that the website must be able to respond to the device format the user is accessing- whether they are surfing the site from their office or using their smartphone from the back of a taxi.
So, instead of using “static” elements from the “golden days” of website designing, responsive web design says, “Hey there, what gadget are you using? Oh, I assume that you are using a mobile phone- Let me just do a little magic here, and there you have it!”. It indeed takes microseconds that a user would not even notice.
By using various images, layouts, CSS and grids, you can develop a website that looks just as good on a mobile phone as it looks on a desktop or even a tablet.
Here are a few benefits that a responsive website provides you with:
Expand Beyond the Competition:
A responsive and well-optimized mobile site offers you a much better user experience. Thus, possibilities are that your business will stick around the market for a longer period of time. Also, the business with an accessible website expects good sales to expand well beyond the competition. Thus, you cannot afford to wait to optimize your website; people are nowadays waking up to this fact. So, be an early adapter and snag your targeted audience before someone else does!
From Good to Great SEO Techniques:
Another benefit of a responsive website is an enhanced search engine ranking. In April 2015, Google took this into consideration and stated that the responsiveness of a website helps to rank the website in the search engine. So, if your page is not responsive, the search engine will place it lower on the result pages. And it will show on the top if it passes the test of being mobile friendly.
Responsive design allows the business owners to deliver standardized content to the audience across devices. Here, the browsing capability of HTML5 means that your website can be easily browsed (Yes! You have “on the go” access). Don’t make a user abandon your website, because a modern-day user is in favor of accessing a mobile-friendly web page while he is on the go.
A Better Page Loading Speed
Page loading times are known and established ranking factors. Every website must be well-optimized to load as quickly. This is to help your page to rank well in the search engine. A responsive website will load faster not only on a desktop or on a mobile. Responsive Design is crucial when considering most users will abandon your webpage if it takes more than let’s say 10 seconds to load up. This will also boost up your sales!
At last, remember that responsive web design is the way upwards. Try not to ignore the potential of advancing your website so as to avoid the risk of falling behind your competition.
As you all can see it is not about “to do or not to do”. It is all about “how you do?” and our next article will be about one more interesting topic- Stay digitally ahead.