How Google’s Algorithm Changes Shake Your SEO Community
- July 17, 2018
- Posted by: WT Labs
- Category: SEO Training
Search engine optimization is an online advertising technology that enables webmasters to positively affect the online visibility of a website (or a web page) in a web search engine’s organic/unpaid results. With increasing demand for digital marketing experts, SEO is a leading online platform that provides a huge range of jobs for students. Therefore, we recommend students to learn SEO from a reputed institute that delivers best industrial training in Punjab.
Webmasters optimize websites on search engines following certain sets of rules and algorithms. In this article, we have discussed Google and its algorithms.
Google needs no introduction. It is a famous and conventional search engine used all over the world. Founded in 1999, the search engine specializes in Internet-linked services. Online advertising technologies (such as SEO, SMO etc.) are one of the outstanding Internet-linked services. Google has its own algorithms that influence the operations of search engine optimization.
Important Google Search Algorithm Updates/Changes
The list below describes important algorithms updates in Google search:
Penguin, a Google algorithm, was launched on April 24, 2012, with an objective to down-rank sites with manipulative links. In simple words, Penguin was built to decrease the ranking of a website on Google, if it violates the guidelines provided by Google’s Webmaster. Since that day, it has become an important part of Google’s core algorithm. Till date, Penguin has successfully launched 7 updated algorithms. The last updated Penguin algorithm, Penguin 7 (also known as Penguin 4.0), was launched on September 23, 2016.
Google launched Hummingbird as an updated algorithm on August 22, 2013. This algorithm was released with an agenda to provide speed and accuracy to search results. SEO changed with the launch of Hummingbird as the webmasters were encouraged to avoid forced keywords and use simple and natural words used in searching.
It was launched on April 21, 2015, with the view to ensure that mobile-friendly pages rank at the top of the mobile search. And the pages not optimized for the mobile algorithm are strained out from the Search engine result pages or severely down-ranked. It is also known as Mobilegeddon.
Google Fred is an algorithm update that purposely aims at black-hat strategies linked to aggressive and unsystematic issues. This algorithm that was launched on March 8, 2017, was an outcome of 7 different updates. Therefore, the SEO trending news proclaimed that Google Fred checked at the quality of the websites and ranking them accordingly.
These were some of the essential updates of Google Algorithm that have influenced SEO. Students can learn about other algorithms of Yahoo!, Bing etc. To stand out in the world of competition, students must have a sound knowledge of every algorithm and how to implement it. Therefore, students must enroll in the SEO training institute in Jalandhar to grasp techniques to enhance skills and boost their performance.