Coding To Uplift Your Career as an SEO Expert
- March 13, 2019
- Posted by: WT Labs
- Category: SEO
Let’s face it!
Careers are becoming very interdisciplinary these days, especially when we talk about the digital sphere. Talking about last year, there were over a million companies around the market seeking for newbies with hybrid skill-sets. Also, for a digital marketing expert, the breadth of knowledge required seems to widen-up on a regular basis.
While the other languages are meant to be the left for the professionals, the basic coding knowledge in HTML, Java and CSS are becoming a must for the digital marketing experts.
But why, exactly? Why not just leave the coding part to the development professionals only? If you are a student, then you are already wearing many hats while learning skills related to coding.
Digital marketing experts who have a close access to the development phase can upgrade their coding skills more effectively and easily. Furthermore, it will also make marketing more efficient and innovative.
Reasons why a digital marketing expert should learn coding skills:
Improving your Marketing Skills
How nice it would be to successfully edit a text or resize an image without going to every person in your team?
Having a basic knowledge of coding (let’s say HTML) allows you to make these changes on your own. Moreover, understanding a handful of programming languages can increase the effectiveness of several tactics to be used in digital marketing.
Understand what it might take and what is possible
Primarily, learning to code will help you to understand the advancements in the technology you are working with. While using the technology available, as a digital marketing expert you may feel like that’s enough to work on (having the access to the technology works for many of us, so why put extra efforts!). This is because your expertise lies in your comprehension of how things work digitally.
Here, grasping the possibilities empowers you to identify the inspiration independently, rather than to consider out for what others have done. Learning something new (coding of course!) will definitely provide you with various opportunities in order to pursue ideas more creatively.
Improved communication with Clients and Development Team
When rolling out a brand-new campaign, there are a number of issues that pop out between a digital marketing expert and a web developer during execution of a plan. Therefore, learning the basics of coding and understanding the importance can eventually prevent the same.
Understanding the process, in this case, will help you to make the most of your time and budget. Also, having the knowledge along with a pre-planned discussion with those who will implement the project will allow you to focus clearly on cost and deadline.
Don’t be scared! Learning such skills does not require high investment. Also, if you are looking for in-depth education, learning to code does not really mean going back to the school. A coding boot camp now-a-days is a great way to upgrade your skill set and enhance your abilities. This is highly recommended when we talk about a market where jobs for hybrid skill-set are on the rise.